Was bedeutet?
Was bedeutet?
Blog Article
optionally manages the communications with external programs / internal modules used to generate dynamic content;
The response will describe the content of the directory (Kniff of contained subdirectories and files) or an error message will return saying that the directory does not exist or its access is forbidden.
It’s all well and good to understand where Programmatic advertising, Ad exchanges, and Demand Side Platforms fit into the equation, but what about the publisher? Does RTB benefit the publisher rein any way? Econsultancy.com identified six benefits for the publisher which include:
That kind of content is called static because usually it is not changed by the Www server when it is sent to clients and because it remains the same until it is modified (file modification) by some program.
A Endanwender visits a publisher's site. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will Beryllium evaluating the value of the impression.
Before we get into the details, I’d like to explain RTB and how it works. This will give you a better understanding of the processes and platforms discussed rein this article.
. We call it "dynamic" because the application server updates the hosted files before sending content to your browser via the HTTP server.
Technologies such as REST and SOAP, which use HTTP as a Lager for general computer-to-computer communication, as well as support for WebDAV extensions, have extended the application of web servers well beyond their original purpose of serving human-readable pages.
Programmatic advertising makes it more efficient to purchase and optimize digital campaigns for businesses. The term programmatic refers to the process of how digital ads are sold or bought.
The response will describe the content of the datei and contain the file itself or an error message will return saying that the datei does not exist or its access is forbidden.
The Programmatic Open Exchange serves as a virtual marketplace where ad inventory is bought and sold hinein an open Drumherum. It’s where publishers put their ad inventory (website banners, video ad slots, etc.
Programmatic advertising, on the other hand, is considered the “behind-the-scenes” expert. It’s the technology-driven process behind the ads that decides which display ads Werbekampagnen you Teich, based on a whole host of factors such as:
Programmatic advertising is based on efficient targeting. Here are some common methods advertisers use to target ads:
Publisher: The publisher is the website or online property that wants to sell ad spaces, often referred to as “ad inventory.”